Challenges of consumer protection regarding artificial intelligence

Artificial intelligence has gained more significance in the past few years because of advanced algorithms, increased data storage and computing power. On contrary, novelty several disadvantages, such as lack transparency or possibility protection problems. Thereby, there is an urgent need to regulate it properly. As a result phenomenon, European Commission created Proposal for Regulation Parliament Council Laying Down Harmonised Rules on Intelligence Amending Certain Union Legislative Act’ order protect EU citizens, consumers. The so-called ‘Artificial highlights importance consumer protection, was established previous document, White paper Intelligence. This aims examine regulatory framework AI level describe challenges this new digital era.